Retro Console War Part I of III - Atari Interactives Comes Out on Top Over Hyperkin Inc. In Trade Dress Battle Over their Iconic Controller Design
Atari Interactive, Inc. v. Hyperkin Inc. , No. 219CV00608CASAFMX, 2020 WL 4287584 (C.D. Cal. July 27, 2020). https://www.logolounge.com/articles/the-origin-of-the-atari-logo PART I of III - Background Topic: Trade Dress - Video Game Controllers I. INTRODUCTION Plaintiff Atari Interactive, Inc. (“Atari Interactive”) filed this action against defendant Hyperkin Inc. (“Hyperkin”) on January 25, 2019. Atari Interactive asserts claims for: (1) false designation of origin, in violation of 15 U.S.C. § 1125(a); (2) common law unfair competition; and (3) trademark dilution, in violation of 15 U.S.C. § 1125(c). Hyperkin filed an answer on March 21, 2019. The gravamen of Atari Interactive's claims is that Hyperkin's videogame console and joystick controller infringe Atari Interactive's trade dress in Atari Interactive's own console and joystick controller. Hyperkin filed a motion for summary judgment on June 1, 2020, and a statement of uncontroverted facts and conclusions of l